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Around the world human experiences are shared through dynamic and engaging talks called Ignite. In exactly five minutes using exactly 20 slides Ignite speakers share personal and professional passions though thought-provoking, and lightening-fast, presentations on life, robots, and beyond.

Web 2.0 Summit has scoured the globe to find you the best of the best Ignites, hand-selected by Ignite Show host and co-founder Brady Forrest, and conference chair John Battelle.

Presentations by:

benhuh Monday,  Nov 15 @ 4:05pm

Ben Huh (Chief Cheezburger, I Can Has Cheezburger)

Internet Culture: What Does It Mean?!?!


Tues, Nov 16 @ 10:15am

Schuyler Erle (Troublemaker, SimpleGeo)

How Crowdsourcing Changed Disaster Relief Forever – In the aftermath of the earthquake in Haiti in January 2010, a loosely coordinated group of volunteers accomplished something no one had ever done before: Mapping a country in the midst of a humanitarian crisis… from thousands of miles away.

leila Tues, Nov 16 @ 3:25pm

Leila Chirayath Janah (CEO, Samasource)

Crowdsourced Jobs in Haiti


Wed, Nov 17 @ 10:45am

Adam Sadowsky (Syyn Labs)

Ignite: OK Go, Rube Goldberg Machine


Wed, Nov 17 @ 3:35pm

Krissy Clark (LA Bureau Chief, KQED Public Radio)

Narrative Landscapes – Clark will loiter at the intersection of journalism  and geolocation, discuss the power of place and story, and share a vision  she had in the desert.

This Innovation Lunch is an opportunity for early stage creative startups to present their elevator pitch to a panel of established and respected Venture Capitalists, and a gathering of industry decision makers that is comprised of Web 2.0 Summit attendees.

Hosted by Omidyar Network, lunch will be moderated by Todor Tashev and participating VCs are:

  • Ryan McIntyre (Foundry Group)
  • Christopher Bishko (Omidyar Network)
  • Dave McClure (500 Hats)
  • Geoff Yang (Redpoint Ventures)



Caduces is building a comprehensive online platform to gather, manage, share, and control all the data surrounding family members’ health and wellness, creating a family health history asset, enabling healthy habits, and facilitating data exchange with the professional health community. This is enhanced w/ sync-able unique mobile apps and platform-specific tools. Our clients are SMBs that want to help their employees live healthier, happier lives. Our users are people that believe in wellness, not illness as integral to their familial culture.


Fubles.com is a Sport Sharing platform that more efficiently helps you organize amateur sport matches of all types. So far one of the most active community for pick-up games with 25.000 users playing over 700 matches played each month (doubling every 3 months mainly due to word of mouth).


Kroobe is a social networking online classifieds’ hub that allows users to post, share, rate and review listings using Facebook, Twitter and Linkedin.


myShopanion is a mobile-centric solution for consumers that bridges the gap between point of purchase, online shopping and social media conversations. While product information on the Web is abundant today, consumers still lack streamlined and critical information on the go. myShopanion, resolves this dilemma by providing all the information consumers need in a comprehensive mobile social shopping solution.  It enables consumers to access reviews on millions of products, ask social networks for real-time feedback, and buy at the best price. It’s the most extensive one-stop shopping solution. It was developed by Zappli, a provider of shopping solutions.


reACTor is a location-based mobile gaming app that connects news with social action. It allows people to ‘play the news’: players are shown hyperlocal news and presented with social actions and volunteer opportunities associated with that news. Players can compete against friends and ‘challenge’ them to act on the news. By doing specific acts and accepting challenges, players accrue points and rewards. It’s augmented activism: calls to action inspired by news and sustained by game play, connecting players to real world actions.


Tellmewhere is a mobile application on the iPhone, iPad and Android that mixes Facebook and local searches to propose the ultimate local companion for discovering places you’ll like and sharing your local life with friends. Tellmewhere synthesizes three key components into a powerful and simple interface.


Green Car Buddy reduces pollution and CO2 emissions through shared balanced contribution parking.

Justin Jarvis, Community Manager, GTEC

We talk a lot about the convergence of the web and the world – what it all means, where we are headed and how to get ahead in the Internet Economy – now we’d like to take a second to give back. In the spirit of giving, Web 2.0 Summit is partnering with San Francisco Food Bank to help them in their quest to end hunger in San Francisco and Marin.

SF Food Bank Warehouse

To learn more about SF Food Bank, members of the Web 2.0 Summit team recently took a tour of their facilities and were absolutely amazed by the experience. The scale of operations is overwhelming. Every week, SF Food Bank volunteers sort, repack and shelve over 350 tons of food in their 45,000 square foot warehouse for distribution to over 400 local nonprofit organizations serving over 147,000 people annually.

Fresh produce at SF Food Bank

And it’s not all canned goods and processed foods. By working closely with local farmers, approximately 60% of all food that is distributed through SF Food Bank is fresh produce. These precious, highly perishable items are moved through the warehouse within 24 hours.

We’ll have more details about a variety of ways that Web 2.0 Summit attendees can support SF Food Bank in the coming weeks but for now we encourage you all to take a minute to learn about what you can do today to help. – http://www.sffoodbank.org/

As an annual tradition, Program Chair John Battelle posts his thoughts on discussion starters with the CEOs he’ll be interviewing on stage at Web 2.0 Summit this Nov 15-17.

If you’ve got any burning questions for the corporate leaders that are building and shaping the Web 2.0 ecosystem, read on and leave your comments. We love hearing them.

Eric Schmidt, Opening Coversation: So Much To Discuss, So Little Time

Mark Zuckerberg: Third Time’s A Charm?

Robin Li: Bridging Valley and Chinese Business Cultures

Adobe CEO Shantanu Narayen: Apple? Who Needs ‘Em…

RIM’s Jim Balsillie

Carol Bartz: Everybody Is Sticking Everybody Else In The Eye

There are more interviews to be posted, so stay tuned on Searchblog. And if you can’t attend the conference, but would be interested to hear John Battelle and Tim O’Reilly’s take on the events of the 3 days, join the Web 2 Debrief for Media. All marketing & digital mavens welcome, register here.

Think you’ve got  your company’s elevator pitch nailed down to perfection? Well, let the experts be the judge!

Pitch Web 2.0 Summit your company via Twitter using hashtag #w2sON and be one of eight lucky startups selected to join the Innovators Luncheon, held on-site at the Palace Hotel, a kick-off to Day 1 of this year’s conference.

The Innovators Luncheon is an opportunity for early stage creative startups to present their elevator pitch in person to a panel of established and respected Venture Capitalists; and a gathering of industry decision makers that is comprised of Web 2.0 Summit attendees.

We’re looking for consumer-oriented web or mobile startups with a dedication to peer-to-peer communication, building online communities and if the company proves successful, will likely have a positive social impact.

Startups should be for-profit, and pitches can be up to five minutes. No demos, but interactive media will be allowed.

How To Submit:

Using Twitter hashtag #w2sON pitch us your company for consideration! We’re happy to get links to blog posts or videos about your startup. Tell us why you should be selected to join this very special community lunch, hosted by Omidyar Network and held on-site at Web 2.0 Summit.

Submissions deadline: 9am ET on Tuesday, Nov. 9

And be sure to join the industry conversation on the Points of Control interactive map. If you don’t see your company listed, add it!

By John Battellebattelle1

We’re very proud to announce the initial 2010 Web 2.0 Summit program. You can see the lineup on the Summit site here.


The 2010 theme Points of Control helped create a lineup that is truly remarkable, full of industry titans and insurgents alike. Alongside policy leaders such as Julius Genachowski, Chairman of the FCC, we’ll hear from the Internet’s most powerful CEOs:

  • Google’s CEO Eric Schmidt, perhaps the most active player in our points of control map – defending the company’s home turf of search, extending its reach into mobile payments, content, advertising platforms, social networking, and more.
  • Robin Li, CEO of China’s biggest search engine Baidu which has ambitions well beyond its current (massive) scale.
  • Todd Bradley and Jon Rubinstein, the duo responsible for HP’s Palm integration (not to mention the largest maker of computing devices in the world).
  • Ariel Emmanuel, the co-CEO of William Morris Endeavor Entertainment (and yes, the man who inspired Entourage…).
  • Kathy Savitz, CEO of Lockerz helping us understand the behavior of “Generation Z.”
  • Mark Zuckerberg, CEO of Facebook, in one of his first one on one conversations in months.
  • Ev Williams, CEO of Twitter, six months into the launch of his company’s new revenue platform.
  • Andrew Mason, CEO of Groupon, one of the fastest growing companies in the history of business.
  • Richard Rosenblatt, CEO of the surging Demand Media (which filed for an IPO just last month).
  • Davis Guggenheim, director of An Inconvenient Truth and the forthcoming Waiting for Superman.
  • Yuri Milner, the Russian super-investor who owns nearly 10 percent of Facebook, among many other major platform players.
  • Jim Balsillie, the co-CEO of RIM, who has plenty to talk about given the upheaval in the mobile marketplace.

As has been since Day 1 in 2004, Mary Meeker will share her annual ‘Internet Trends’ presentation; Bing Gordon will explore The New Geography of Gaming with Don Mattrick of Microsoft; and Zappos CEO Tony Hsieh will swap stories on growth, culture, and financial triumph alongside Susan Lyne, CEO of the ever-fashionable Gilt Groupe, and Richard Rosenblatt.

Throughout this robust program, we added bits of humor and passion sprinkled across the three days in a format we call Ignite. We culled the best of the best from around the world — human experiences shared through exactly 20 slides in exactly five minutes. Be sure to catch them; they go fast but leave a strong impression. We’ve also got Carol Bartz, Perter Chernin, Marc Benioff, John Doerr, Fred Wilson, Jack Dorsey, and so much more… I’ve only covered some of the high points, but spread throughout will be presentations from Wim Elfrink, EVP & Chief Globalization Officer at Cisco, Mark Pincus, CEO of Zynga, Vinod Khosla, Founder of Khosla Ventures, Steven Berlin Johnson, author of Where Good Ideas Come From: The Natural History of Innovation, and many more, including some surprise product and company announcements.

To see a visualization of Points of Control, please visit The Map here, we’ll be updating it soon with a cool new feature (watch this space…).

And if you haven’t already, register today to join the conversation this November. Hope to see you there!


As themes for conferences go, Points of Control is one of our favorites. Our industry over the past year has been driven by increasingly direct conflicts between its major players: Apple has emerged as a major force in mobile and advertising platforms; Google is fighting off Microsoft in search, Apple in mobile and Facebook in social; and Facebook itself finds itself on the defensive against Twitter and scores of location startups like Foursquare.

Nor are the Internet’s biggest players the only ones in the game – the rise of tablet computing has revived nearly every major hardware and handset manufacturer, and the inevitable march of online payment and commerce has roused the financial services giants as well. You know we’re in interesting times when American Express is considered an insurgent in its own industry.

The narrative is so rich, it struck us that it lends itself to a visualization – a map outlining these points of control, replete with incumbents and insurgents – those companies who hold great swaths of strategic territory, and those who are attempting to gain ground, whether they be startups or large companies moving into new ground. Inspired in part by board games like Risk or Stratego, and in part by the fantastic and fictional lands of authors like Tolkien and Swift, we set out to create at least an approximation of our industry’s vibrant economy. (And yes, we give a hat tip to the many maps out there in our own industry, like this one for social networks).

The result of our initial efforts is pictured above, you can go to the complete map here. We very much consider this to be “for your consideration,” an initial sketch of sorts, a conversation piece that we hope will garner a bit of your cognitive surplus. In other words, we designed the map so you can give it input and make it better. Over time, we plan to revise the visualization, adding various layers of companies and trends.

But you have to start somewhere. We put a stake in the ground by declaring a number of key “points of control” and visualizing them as land masses.

From top to bottom, and in reasonably defensible order: We start with the Clouds of Infrastructure, securing the top of the map. We then cross the Oceans of OS and UI to The Platform Plateau, where you’ll find those aforementioned hardware players. From there you’ll see two major “continents” of service providers, groups of companies that leverage cloud, OS/UI, and hardware platforms to deliver the services we now take for granted.

The continent on the left consists of location, social, identity and activity stream services. On the right is the continent of search, commerce, and content services. If you feel like the two are interrelated, you’re certainly not alone. We had to fight the temptation to create a Pangea, if only for aesthetic purposes.

Below the service layer is what might be called the firmament of marketing – the SubContinent of Advertising Platforms that have provided much of the oxygen to the networked economy so far. And off to the right of that is Enterprise Island, an important land mass to be sure, but one that could certainly command its own map (and may well, in time).

All these masses interact with each other, a fact you will see by the various arrows indicating how owners of one territory – Apple in Mobile, for example – are pushing into new strategic points of control – Apple in advertising platforms, for example.

Built on top of Google’s map API, this initial map has two layers of detail. Zooming in from the initial view one can see a second layer where more details emerge, including pods of insurgents headed for the beaches of various territories. We’ve also thrown in a few jokes, to keep things light, and encourage you to add yours in comments.

In the coming weeks, we plan to add a game of sorts – we’ll be asking you to lay out which companies the incumbents should be buying as they circle each other across this landscape. From the tiny to the massive, we’d like to see who you think will be snatched up next.

For now, we know that we have certainly missed things – probably a lot of things. And no doubt our initial choices of players, and the amount of territory they control, is worthy of debate (as is, most likely, our sense of humor). That’s why we want your input. We’ve created a commenting layer throughout the map, and we will be incorporating your input into future revisions. We’re not happy with the name for the Location Based Services territory, for example, and we’re still trying to figure out how to deal with the carriers (who isn’t!?).

We’ve put the entire map under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, which means we want you to take this idea and add to it, making it better. Once our amazing development partners at Blend Interactive catch their breath, we also plan to release the code and documentation, so you can create your own maps as well.

Our thanks to the team at Blend who worked with me to bring this vision to reality, and to Janetti Chon, my producer, who kept it on track, and the entire team at Web 2.0 for bearing with us as we brought this first iteration to fruition.

We hope you enjoy “Points of Control” and add to it with a comment of your own. Also, bring the conversation to Twitter using hashtag #w2smap. We’ll be listening!

Creative Commons License
Points of Control: The Map by Web 2.0 Summit is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Kaitlin Pike

The initial lineup of influential senior-level executives, entrepreneurial innovators, technologists, financiers, analysts and pundits for Web 2.0 Summit 2010 has been released.

Speakers include

  • Ari Emanuel (Co-CEO: William Morris Endeavor Entertainment)
  • will.i.am (Musician/Producer: Black Eyed Peas)
  • Carol Bartz (CEO: Yahoo!)
  • Evan Williams (CEO: Twitter, Inc.)
  • Frank Quattrone (CEO: Qatalyst Partners)
  • Jack Dorsey (Creator, Chairman and co-founder: Twitter)
  • Mary Meeker (Managing Director: Morgan Stanley)
  • Reed Hastings (CEO: Netflix)
  • Richard Rosenblatt (Co-Founder, Chairman, CEO: Demand Media Inc.)
  • Robin Li (Co-Founder, Chairman and CEO: Baidu, Inc.)
  • Susan Lyne (CEO: Gilt Groupe)
  • Nikesh Arora (President, Global Sales Operations and Business Development: Google)

Web 2.0 Summit is returning to the Palace Hotel in San Francisco this year. Space is limited and attendance is by invitation only, so submit your request for an invitation today.

We look forward to seeing you this November 15-17!

This video was first created in November to thank Intel and the Web 2.0 Summit speakers who donated 30 Classmate PC units to Orphan Impact for use in orphanages throughout Vietnam. Now the organization is using it to promote theirComputer Education program in Vietnam: motivating orphan children to dream about their futures while introducing practical educational programs that make these dreams a possibility – and, hopefully, a reality.

Watch it on Facebook!

Thanks Intel for your support of this 501c3.

Jaimey Walking Bear

Greetings! We hope Web 2.0 Summit was a thoroughly enriching and entertaining event for you last week. We had a lot of requests via Twitter and on site last week to post the playlist of the music spun throughout the Web 2.0 Summit, so here you go:

  • Over and Over – Hot Chip
  • Stork & Owl – TV On the Radio
  • Midnight Runner – Cut Copy
  • Two Medicines – The Dodos
  • Reckoner – Radiohead
  • Stay Positive – The Hold Steady
  • I’ll Fight – Wilco
  • Rebellion (Lies) – Arcade Fire
  • Oliver James – Fleet Foxes
  • Paper Planes – M.I.A.
  • Closer – Kings of Leon
  • The Yeah Yeah Yeah Song – Flaming Lips
  • Time to Pretend – MGMT Oracular
  • Keep the Car Running – Arcade Fire
  • Ode to LRC – Band of Horses
  • Cellphone’s Dead – Beck
  • Dancing Shoes – Arctic Monkeys
  • Girl and the Sea – The Presets
  • Let the Drummer Kick – Citizen Cope
  • L.E.S. Artistes – Santigold
  • I’m So Gone – Jackie Greene

Enjoy – and a BIG thank you again to you for helping make Web 2.0 Summit such a success this year!

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