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Happy Holidays!

A belated but super fun recap of the various conference pieces that made 2011 so full of energy and intelligence. Thanks again to all who participated — sponsors, speakers, attendees, and staff!

(embed issues, so link is up for now)

Video courtesy of Jetty Productions. Fabulous job, as always gentlemen.

Thank you Intel Corporation for sponsoring the inaugural Innovation Gallery at Web 2.0 Summit!

Prism Skylabs wrote a kind review, and sent us heat maps of the gallery — super cool.


Storify used their story-telling platform to collect tidbits of Summit stage knowledge into this great summary, check it out here!

Thanks to all who participated. See a full list here.

Here’s a direct comparison chart of the 8 companies listed in The Data Layer, pitted against each to show you an easy comparison of data buckets.

And be sure to add your own company to the conversation. BUILD YOUR OWN CITY via a new feature on the map. Have fun!


Oct 3rd, 2011 |

New Speakers!

What does a Mayor, CEO, Chair(wo)man, game designer and General Counsel have in common? They are ALL speaking at Web 2.0 Summit this October 17-19th at the Palace Hotel in San Francisco.

Read on.

Learn the breadth of experience in these high level speakers:

Mitchell Baker (Chairman, Mozilla Foundation)

As the leader of the Mozilla Project, Mitchell Baker is responsible for organizing and motivating a massive, worldwide collective of employees and volunteers who are breathing new life into the Internet with the Firefox Web browser and other Mozilla products.

Deanna Brown (CEO, Federated Media Publishing)
Deanna Brown is FM’s chief executive officer and is responsible for overseeing all strategic business goals and day-to-day operations for the company. Prior to joining FM in 2009, she served as President at Scripps Networks Digital, where she led the charge on bringing Scripps more fully into the digital space. In 1995 she co-founded CondeNet, the digital division of publisher CondeNast.

Edwin M. Lee (
Mayor, City & County of San Francisco)
Edwin Lee, is the 43rd Mayor of the City and County of San Francisco. The former City Administrator, Lee was appointed unanimously as successor mayor by the Board of Supervisors on Jan 11, 2011 to fill the remaining year of former Mayor Gavin Newsom’s term, who was sworn in as California’s Lieutenant Governor on Jan 10. Lee is the first Asian-American mayor in SF history.


Alexander Macgillivray (General Counsel, Twitter)
Alexander is also responsible for Public Policy and the Trust & Safety team. Prior to Twitter, he worked for Google for six years and was its Deputy General Counsel for Products when he left. As such, he was the primary attorney for a wide variety of Google products, including Web Search, Gmail, Book Search and Blogger while supervising the team that made strategic legal decisions for its products worldwide.

Jane McGonigal (Director of Games Research & Development, Institute for the Future)
Jane McGonigal takes play seriously. She wrote a book about how games can save the real world (Reality is Broken, Penguin Press, 2010). She is also an award-wining game designer, best known for directing and designing alternate reality games such as The Lost Ring, World Without Oil, and Cruel 2 B Kind.


Dear Startup –

Here at Web 2.0 Summit headquarters, we’ve been scratching our heads at a way to get add in an industry point of view from new, young, and burgeoning startups — the companies we surmise could become the leaders of tomorrow — or at least put up a darn good fight for market dominance.

This is what we came up with:

Startup Discount!

If you’re a startup and want to join in on The Data Frame conversation, apply for your discount by emailing startups@web2summit.com.

SUBJECT:   Web 2.0 Summit Startup

INCLUDE: Company name, size, who are your investors, website (if available), contact full name.

Web 2.0 Summit Innovation Gallery

A great thanks to Intel Corporation and John Battelle for curating the inaugural Innovation Gallery featuring an exciting group of startups, that will display and demo disruptive technologies attractive to the digital elite. A list will be announced shortly.

Gallery Hours:
Monday 2:00 pm – 6:30 pm
Tuesday 10:00 am – 7:00 pm
Wednesday 8:00 am – 5:00 pm

Located at the Garden Court, within The Palace Hotel, SF

EMBED CODE for the map can be found here:


While you’re here, feel free to read some fun write ups from the initial launch of The Data Layer on the Web 2.0 Map.

  • Read Write Web: Web 2.0 Map Adds Cities of Data (But One of Facebook’s Skyscrapers Just Got Taller!)
  • TheNextWeb: Purchase, Search and Social: Who controls what data in Web 2.0?
  • Blonde 2.0: Visualizing the Big Players in the Internet Economy

And stay tuned for the ‘Build Your Own City’ feature…


At Web 2.0 Summit in 2010, we debuted the Web 2.0 Map “Points of Control,” an interactive visualization of the new Internet landscape, highlighting the territories and ongoing battles between market titans and industry upstarts for the future of the network economy.

For Web 2.0 Summit 2011, we present “The Data Layer.” For the top companies in the industry, we’ve built “cities of data” which illustrate the relative strengths of each company in eight key segments.


For the calculations of data used on the map, we aimed to secure the highest figure of reach — data self-reported by company executives or derived through a combination of Nielsen International Audience figures and published research. Please reference the footnotes to see how each Unique Audience or Active User figure was calculated.

We attempted to scale each city against one another by factoring in an ‘Engagement Score’ (provided by Nielsen), which calculated the sessions per person, pages per person and time per person of each site indexed against the 200 sites in the list. Those indices were then averaged to create the final score.

With that, we’d like to present this year’s Web 2.0 Map “The Data Layer” — and below is the documentation for all the figures.


Amazon = 139.5 million uniques
* Sum of Nielsen “International Audience” figures, plus the 15.7million Kindles sold since launch, source: AllThingsD

Apple = 151.3 million uniques
* Sum of Nielsen “International Audience” figures, plus the 37.9 million among all mobile phones, tablets and other such connected media devices, source: industry research

eBay = 197.5 million uniques
* Self-reported 97.2million eBay users + 100.3million active PayPal accounts

Facebook = 800 million uniques
* Source: Facebook Statistics

Google = 1 billion uniques
* Source: industry research

Microsoft = 880 million uniques
* Self-reported site and search figures across 46 markets and 21 languages, plus 10 million Kinects sold through March 2011, Source: xBox

Twitter = 400 million uniques
* Self-reported

Yahoo! = 690 million uniques
* Self-reported


Thank you to the team at Blend Interactive, the development partner behind the build and creative features for the Web 2.0 Map.


Thank you to our Data Insights Sponsor:

The U.S. online audience data we provided consists of “Nielsen’s online hybrid audience measurement, which measures web browsing activity across multiple devices and locations, including tablets, mobile devices, secondary PC’s and access points outside of home and work locations.”

“International Audience” (Home & Work) includes the U.S., Brazil, Austrailia, France, Germany, Italy, Spain, Switzerland and the U.K.


Jaimey Walking Bear

Originally  posted April 25, 2011 by John Battelle

If you’ve been reading my musings these past few months, you may have noticed an increasing fascination with data. Who owns it (the creator, the service, both? Who has access to it – ISPs? Device makers? Marketers? The government? And how are we as an industry leveraging data to create entirely new classes of services?


Well, expect a lot more musing here, because (finally!) we’re ready to announce the theme for the Web 2 Summit, 2011, and it’s this: The Data Frame. From my overview, just posted on the site:

For Summit 2010, we noted that the Web ecosystem had shifted into something of a battlefield, with both major players and upstarts jockeying for lead positions around key “Points of Control.” Looking back at our theme one year later, it’s clear the game is still in its early phases – most of the major players have held their ground and continue to press into new territory. Meanwhile, the cycle of startup creation has intensified and compressed.

Given all this, we’re tempted to simply declare 2011 “Points of Control, The Sequel.” But we’ve noticed a constant uniting nearly all the battles around these strategic regions. That constant? How companies (and their customers) leverage data.

In our original Web 2.0 opening talk, as well as in Tim’s subsequent paper “What is Web 2.0,” we outlined our short list of key elements defining the emergent web economy. Smack in the middle of that list is this statement: “Data Is the Next Intel Inside.” At the time, most of us only vaguely understood the importance of this concept. Three years ago we noted the role of data when “Web Meets World,” and two years ago, we enlarged upon it with “WebSquared.”

This year, data has taken center stage in the networked economy. We live in a world clothed in data, and as we interact with it, we create more – data is not only the web’s core resource, it is at once both renewable and infinite. No longer tethered to the PC, each of us bathes in a continuous stream of data, in real time, nearly everywhere we go.

In the decade since search redefined how we consume information, we have learned to make the world a game and the game our world, to ask and answer “what’s happening,” “what’s on your mind,” and “where are you?” Each purchase, search, status update, and check-in layers our world with data. Billions of times each day, we pattern a world collectively created by Twitter, Zynga, Facebook, Tencent, Foursquare, Google, Tumblr, Baidu, and thousands of other services. The Database of Intentions is scaling to nearly incomprehensible size and power.

Of course, this fact raises serious issues of consumer privacy, corporate trust, and our governments’ approach to balancing the two. As we learn to leverage this ever-shifting platform called the Internet, we are at once renegotiating our social, economic, and cultural relationships – and we’re doing it in real time. How we interact with each other, how we engage with our government, how we conduct business, and even how we understand our place in the world – all has changed in the short two decades since the dawn of the commercial Internet. And all of this is described through a matrix of data, the power of which our culture is only beginning to recognize.

At the Web 2 Summit 2011, we’ll use data as a framing device to understand the state of the web. We know that those who best leverage data will win. So who’s winning, and how? Who’s behind? In each of our key points of control such as location, mobile platforms, gaming, content, social – who is innovating, and where are the opportunities? What new classes of services and platforms are emerging, and what difficult policy questions loom? And what of the consumer – will users become their own “point of control,” and start to understand the power of their own data?

These are some of the questions we’ll be asking and answering at the 8th annual Web 2 Summit. We look forward to exploring them together.

Web 2 Summit 2011
The Palace Hotel San Francisco
Oct. 17-19, 2011

Registration is now open, and an early line up of speakers will be announced shortly (we already have ten amazing names, but I’m holding off till we have at least a baker’s dozen). Stay tuned, and join the conversation.

* And yes, we’ll be updating our “Points of Control” Map with a new layer – the Data layer, naturally.


Kaitlin Pike

Web 2.0 Summit brings the intelligence, innovation, and leadership of the Internet industry – and MC Hammer – together in one place at one time.

You saw it here first: Hammer with Web 2.0 Summit MC John Battelle and FCC Chairman Julius Genachowski at a special dinner held Tuesday night. Genachowski takes the Summit stage later this morning.


Debuting at Web 2.0 Summit this year is Radar – a session dedicated to the hot, young companies that have hot, new news to share with the ballroom audience (and those online via the livestream).

Presenting Companies:


Aro Mobile

Aro Mobile is a smarter mobile experience that understands your communications and delivers relevant, timely information on the go to help users get more done on their smartphones. Aro is powered by advanced web services: next generation natural language processing and semantic data analytics services. They announced their public beta release this week. To register for the program visit: www.aro.com.



Gravity helps the right information find you. Gravity analyzes social data to build a holistic understanding of who you are and what you’re interested in. Gravity then connects the right content, people and advertising to you based on the probability that you’ll love it. The key to organizing information around you and unlocking the personalized web is what we call the Interest Graph – an online representation of your real-world interests.  Founded in May 2009, Gravity is based in Santa Monica, Calif. and backed by August Capital and Redpoint Ventures.  For more information and to play Gravity’s first app called Twinterests, a Twitter-based game that reveals a person’s interest graph and how it compares to friends online, visit http://www.gravity.com.



Furthering its mission to help people connect and share across the Web, Meebo will today launch a web check-in system in alpha, and will enable Web visitors to check in to their favorite sites and share online discoveries with friends or people with similar interests. Web 2.0 Summit visitors will be among the first to see the check-in system demonstrated live by CEO Seth Sternberg.

Meebo check-ins will be available in a first-of-its-kind browser extension – the “Meebo MiniBar” – and via new profile pages for users and sites at meebo.com/new.  With the MiniBar, people will be able to take Meebo—including access to friends across multiple communication networks and eventually its signature drag-and-drop feature—across the entire Internet and stay connected while browsing the Web.

The MiniBar will help people socially navigate the Web, discover new sites and enable websites to reward their loyal visitors.  It will be initially available for Firefox and Chrome users, with Internet Explorer and Safari versions slated for later this year.  Any blog, website, brand, commerce or gaming site interested in adding a check in on Meebo button can visit http://www.meebo.com/websites.

Meebo provides the easiest, most open and most “right there where you want it” way to share on the web. Integrating all social networks and communications channels into a single, simple-to-use solution, Meebo enables users to easily share content and communicate in real time with the people who matter to them, and connects people to their friends on the numerous websites that have installed the Meebo Bar, through mobile devices and via Meebo Messenger. The privately held company was founded in 2005.  For more information, visit meebo.com.



Path, which launched this week, is the personal network.  The company’s iPhone app allows you to capture your life’s most personal moments with photos – add context of people, places, and things – and share them with your 50 closest friends and family who matter to you most.

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