Author Archive: Janetti Chon

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Janetti is TechWeb’s community manager responsible for attendee experience for the Web 2.0 Expo. She supports brand-building efforts for the Web 2.0 Summit thought-leadership conference the Enterprise 2.0 event. Working alongside her fabulous and seasoned show teams Janetti focuses on implementing Web 2.0 tools and social media strategy to build stronger relationships within the communities they serve. Her experience includes curating community-focused partnerships and programs including Web2Open, Launch Pad and Ignite. In her previous life Janetti was a communications consultant, and a financial analyst at JPMorgan Chase. She holds a Masters degree from the Annenberg School of Journalism at USC. An avid traveler and curiosity-seeker, Janetti is currently finding a home in San Francisco.


Dec 5th, 2011 | Janetti Chon

Web 2.0 Summit, 2011 in review.

Happy Holidays!

A belated but super fun recap of the various conference pieces that made 2011 so full of energy and intelligence. Thanks again to all who participated — sponsors, speakers, attendees, and staff!

(embed issues, so link is up for now)

Video courtesy of Jetty Productions. Fabulous job, as always gentlemen.

Oct 25th, 2011 | Janetti Chon

Web 2.0 Summit’s Innovation Gallery a Success

Thank you Intel Corporation for sponsoring the inaugural Innovation Gallery at Web 2.0 Summit!

Prism Skylabs wrote a kind review, and sent us heat maps of the gallery — super cool.


Storify used their story-telling platform to collect tidbits of Summit stage knowledge into this great summary, check it out here!

Thanks to all who participated. See a full list here.

Here’s a direct comparison chart of the 8 companies listed in The Data Layer, pitted against each to show you an easy comparison of data buckets.

And be sure to add your own company to the conversation. BUILD YOUR OWN CITY via a new feature on the map. Have fun!


Oct 3rd, 2011 | Janetti Chon

New Speakers!

What does a Mayor, CEO, Chair(wo)man, game designer and General Counsel have in common? They are ALL speaking at Web 2.0 Summit this October 17-19th at the Palace Hotel in San Francisco.

Read on.

Learn the breadth of experience in these high level speakers:

Mitchell Baker (Chairman, Mozilla Foundation)

As the leader of the Mozilla Project, Mitchell Baker is responsible for organizing and motivating a massive, worldwide collective of employees and volunteers who are breathing new life into the Internet with the Firefox Web browser and other Mozilla products.

Deanna Brown (CEO, Federated Media Publishing)
Deanna Brown is FM’s chief executive officer and is responsible for overseeing all strategic business goals and day-to-day operations for the company. Prior to joining FM in 2009, she served as President at Scripps Networks Digital, where she led the charge on bringing Scripps more fully into the digital space. In 1995 she co-founded CondeNet, the digital division of publisher CondeNast.

Edwin M. Lee (
Mayor, City & County of San Francisco)
Edwin Lee, is the 43rd Mayor of the City and County of San Francisco. The former City Administrator, Lee was appointed unanimously as successor mayor by the Board of Supervisors on Jan 11, 2011 to fill the remaining year of former Mayor Gavin Newsom’s term, who was sworn in as California’s Lieutenant Governor on Jan 10. Lee is the first Asian-American mayor in SF history.


Alexander Macgillivray (General Counsel, Twitter)
Alexander is also responsible for Public Policy and the Trust & Safety team. Prior to Twitter, he worked for Google for six years and was its Deputy General Counsel for Products when he left. As such, he was the primary attorney for a wide variety of Google products, including Web Search, Gmail, Book Search and Blogger while supervising the team that made strategic legal decisions for its products worldwide.

Jane McGonigal (Director of Games Research & Development, Institute for the Future)
Jane McGonigal takes play seriously. She wrote a book about how games can save the real world (Reality is Broken, Penguin Press, 2010). She is also an award-wining game designer, best known for directing and designing alternate reality games such as The Lost Ring, World Without Oil, and Cruel 2 B Kind.


Sep 30th, 2011 | Janetti Chon

Hey Startup, read this!

Dear Startup –

Here at Web 2.0 Summit headquarters, we’ve been scratching our heads at a way to get add in an industry point of view from new, young, and burgeoning startups — the companies we surmise could become the leaders of tomorrow — or at least put up a darn good fight for market dominance.

This is what we came up with:

Startup Discount!

If you’re a startup and want to join in on The Data Frame conversation, apply for your discount by emailing startups@web2summit.com.

SUBJECT:   Web 2.0 Summit Startup

INCLUDE: Company name, size, who are your investors, website (if available), contact full name.

Web 2.0 Summit Innovation Gallery

A great thanks to Intel Corporation and John Battelle for curating the inaugural Innovation Gallery featuring an exciting group of startups, that will display and demo disruptive technologies attractive to the digital elite. A list will be announced shortly.

Gallery Hours:
Monday 2:00 pm – 6:30 pm
Tuesday 10:00 am – 7:00 pm
Wednesday 8:00 am – 5:00 pm

Located at the Garden Court, within The Palace Hotel, SF

Sep 28th, 2011 | Janetti Chon

Reviews (& EMBED CODE) of Web 2.0 Map

EMBED CODE for the map can be found here:


While you’re here, feel free to read some fun write ups from the initial launch of The Data Layer on the Web 2.0 Map.

  • Read Write Web: Web 2.0 Map Adds Cities of Data (But One of Facebook’s Skyscrapers Just Got Taller!)
  • TheNextWeb: Purchase, Search and Social: Who controls what data in Web 2.0?
  • Blonde 2.0: Visualizing the Big Players in the Internet Economy

And stay tuned for the ‘Build Your Own City’ feature…


Sep 23rd, 2011 | Janetti Chon

LEGEND: Web 2.0 Map “The Data Layer”

At Web 2.0 Summit in 2010, we debuted the Web 2.0 Map “Points of Control,” an interactive visualization of the new Internet landscape, highlighting the territories and ongoing battles between market titans and industry upstarts for the future of the network economy.

For Web 2.0 Summit 2011, we present “The Data Layer.” For the top companies in the industry, we’ve built “cities of data” which illustrate the relative strengths of each company in eight key segments.


For the calculations of data used on the map, we aimed to secure the highest figure of reach — data self-reported by company executives or derived through a combination of Nielsen International Audience figures and published research. Please reference the footnotes to see how each Unique Audience or Active User figure was calculated.

We attempted to scale each city against one another by factoring in an ‘Engagement Score’ (provided by Nielsen), which calculated the sessions per person, pages per person and time per person of each site indexed against the 200 sites in the list. Those indices were then averaged to create the final score.

With that, we’d like to present this year’s Web 2.0 Map “The Data Layer” — and below is the documentation for all the figures.


Amazon = 139.5 million uniques
* Sum of Nielsen “International Audience” figures, plus the 15.7million Kindles sold since launch, source: AllThingsD

Apple = 151.3 million uniques
* Sum of Nielsen “International Audience” figures, plus the 37.9 million among all mobile phones, tablets and other such connected media devices, source: industry research

eBay = 197.5 million uniques
* Self-reported 97.2million eBay users + 100.3million active PayPal accounts

Facebook = 800 million uniques
* Source: Facebook Statistics

Google = 1 billion uniques
* Source: industry research

Microsoft = 880 million uniques
* Self-reported site and search figures across 46 markets and 21 languages, plus 10 million Kinects sold through March 2011, Source: xBox

Twitter = 400 million uniques
* Self-reported

Yahoo! = 690 million uniques
* Self-reported


Thank you to the team at Blend Interactive, the development partner behind the build and creative features for the Web 2.0 Map.


Thank you to our Data Insights Sponsor:

The U.S. online audience data we provided consists of “Nielsen’s online hybrid audience measurement, which measures web browsing activity across multiple devices and locations, including tablets, mobile devices, secondary PC’s and access points outside of home and work locations.”

“International Audience” (Home & Work) includes the U.S., Brazil, Austrailia, France, Germany, Italy, Spain, Switzerland and the U.K.


Nov 16th, 2010 | Janetti Chon

Who’s on Web 2.0 Summit’s Radar

Debuting at Web 2.0 Summit this year is Radar – a session dedicated to the hot, young companies that have hot, new news to share with the ballroom audience (and those online via the livestream).

Presenting Companies:


Aro Mobile

Aro Mobile is a smarter mobile experience that understands your communications and delivers relevant, timely information on the go to help users get more done on their smartphones. Aro is powered by advanced web services: next generation natural language processing and semantic data analytics services. They announced their public beta release this week. To register for the program visit: www.aro.com.



Gravity helps the right information find you. Gravity analyzes social data to build a holistic understanding of who you are and what you’re interested in. Gravity then connects the right content, people and advertising to you based on the probability that you’ll love it. The key to organizing information around you and unlocking the personalized web is what we call the Interest Graph – an online representation of your real-world interests.  Founded in May 2009, Gravity is based in Santa Monica, Calif. and backed by August Capital and Redpoint Ventures.  For more information and to play Gravity’s first app called Twinterests, a Twitter-based game that reveals a person’s interest graph and how it compares to friends online, visit http://www.gravity.com.



Furthering its mission to help people connect and share across the Web, Meebo will today launch a web check-in system in alpha, and will enable Web visitors to check in to their favorite sites and share online discoveries with friends or people with similar interests. Web 2.0 Summit visitors will be among the first to see the check-in system demonstrated live by CEO Seth Sternberg.

Meebo check-ins will be available in a first-of-its-kind browser extension – the “Meebo MiniBar” – and via new profile pages for users and sites at meebo.com/new.  With the MiniBar, people will be able to take Meebo—including access to friends across multiple communication networks and eventually its signature drag-and-drop feature—across the entire Internet and stay connected while browsing the Web.

The MiniBar will help people socially navigate the Web, discover new sites and enable websites to reward their loyal visitors.  It will be initially available for Firefox and Chrome users, with Internet Explorer and Safari versions slated for later this year.  Any blog, website, brand, commerce or gaming site interested in adding a check in on Meebo button can visit http://www.meebo.com/websites.

Meebo provides the easiest, most open and most “right there where you want it” way to share on the web. Integrating all social networks and communications channels into a single, simple-to-use solution, Meebo enables users to easily share content and communicate in real time with the people who matter to them, and connects people to their friends on the numerous websites that have installed the Meebo Bar, through mobile devices and via Meebo Messenger. The privately held company was founded in 2005.  For more information, visit meebo.com.



Path, which launched this week, is the personal network.  The company’s iPhone app allows you to capture your life’s most personal moments with photos – add context of people, places, and things – and share them with your 50 closest friends and family who matter to you most.

Nov 15th, 2010 | Janetti Chon

Ignite: The Best of the Best

Around the world human experiences are shared through dynamic and engaging talks called Ignite. In exactly five minutes using exactly 20 slides Ignite speakers share personal and professional passions though thought-provoking, and lightening-fast, presentations on life, robots, and beyond.

Web 2.0 Summit has scoured the globe to find you the best of the best Ignites, hand-selected by Ignite Show host and co-founder Brady Forrest, and conference chair John Battelle.

Presentations by:

benhuh Monday,  Nov 15 @ 4:05pm

Ben Huh (Chief Cheezburger, I Can Has Cheezburger)

Internet Culture: What Does It Mean?!?!


Tues, Nov 16 @ 10:15am

Schuyler Erle (Troublemaker, SimpleGeo)

How Crowdsourcing Changed Disaster Relief Forever – In the aftermath of the earthquake in Haiti in January 2010, a loosely coordinated group of volunteers accomplished something no one had ever done before: Mapping a country in the midst of a humanitarian crisis… from thousands of miles away.

leila Tues, Nov 16 @ 3:25pm

Leila Chirayath Janah (CEO, Samasource)

Crowdsourced Jobs in Haiti


Wed, Nov 17 @ 10:45am

Adam Sadowsky (Syyn Labs)

Ignite: OK Go, Rube Goldberg Machine


Wed, Nov 17 @ 3:35pm

Krissy Clark (LA Bureau Chief, KQED Public Radio)

Narrative Landscapes – Clark will loiter at the intersection of journalism  and geolocation, discuss the power of place and story, and share a vision  she had in the desert.

Nov 15th, 2010 | Janetti Chon

Innovation: New Ideas from Promising Start-ups

This Innovation Lunch is an opportunity for early stage creative startups to present their elevator pitch to a panel of established and respected Venture Capitalists, and a gathering of industry decision makers that is comprised of Web 2.0 Summit attendees.

Hosted by Omidyar Network, lunch will be moderated by Todor Tashev and participating VCs are:

  • Ryan McIntyre (Foundry Group)
  • Christopher Bishko (Omidyar Network)
  • Dave McClure (500 Hats)
  • Geoff Yang (Redpoint Ventures)



Caduces is building a comprehensive online platform to gather, manage, share, and control all the data surrounding family members’ health and wellness, creating a family health history asset, enabling healthy habits, and facilitating data exchange with the professional health community. This is enhanced w/ sync-able unique mobile apps and platform-specific tools. Our clients are SMBs that want to help their employees live healthier, happier lives. Our users are people that believe in wellness, not illness as integral to their familial culture.


Fubles.com is a Sport Sharing platform that more efficiently helps you organize amateur sport matches of all types. So far one of the most active community for pick-up games with 25.000 users playing over 700 matches played each month (doubling every 3 months mainly due to word of mouth).


Kroobe is a social networking online classifieds’ hub that allows users to post, share, rate and review listings using Facebook, Twitter and Linkedin.


myShopanion is a mobile-centric solution for consumers that bridges the gap between point of purchase, online shopping and social media conversations. While product information on the Web is abundant today, consumers still lack streamlined and critical information on the go. myShopanion, resolves this dilemma by providing all the information consumers need in a comprehensive mobile social shopping solution.  It enables consumers to access reviews on millions of products, ask social networks for real-time feedback, and buy at the best price. It’s the most extensive one-stop shopping solution. It was developed by Zappli, a provider of shopping solutions.


reACTor is a location-based mobile gaming app that connects news with social action. It allows people to ‘play the news’: players are shown hyperlocal news and presented with social actions and volunteer opportunities associated with that news. Players can compete against friends and ‘challenge’ them to act on the news. By doing specific acts and accepting challenges, players accrue points and rewards. It’s augmented activism: calls to action inspired by news and sustained by game play, connecting players to real world actions.


Tellmewhere is a mobile application on the iPhone, iPad and Android that mixes Facebook and local searches to propose the ultimate local companion for discovering places you’ll like and sharing your local life with friends. Tellmewhere synthesizes three key components into a powerful and simple interface.


Green Car Buddy reduces pollution and CO2 emissions through shared balanced contribution parking.

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